Why do Car
Dealerships need to have a Facebook Presence?
An average
adult user devotes 5 hours daily on average to Facebook and its related
applications. With its new marketplace for auto dealers announcement in 2016
and the ever increasing use of digital media for marketing, it is vital that
every car dealership develops an online presence and engage with their
prospective buyers for success.
Instead of
relying on walk-in customers for sales, dealers can now take action and move
their products in closer virtual proximity to consumers. It is a fast way to
attract customers and even if the conversion rate won’t be 100%, you get your
share of the 2.1 billion users.
The Correlation of
Facebook and Increase in Sales.
Brand Awareness
Facebook
allows you to promote your business to potential customers by encouraging
people to view your page. The suggestions tool will help increase your
visibility to new and existing users by popping up on their news feed. It is
important that you customize your Facebook page to share contact information,
what you are about, and an address if you’re not an exclusively-online
business. A complete page will list all your products and services so that
potential customers can feel like they're right in your store.
Communication
Potential
buyers and especially car enthusiasts will always have questions directed at
the dealers. It is, after all, something they won’t be able to switch for a
while. Does a car have this and this, what is the horsepower? Etc.
Facebook
allows you as a dealer to share information and build long-term trusting
relationships with users; they can see your profiles and reviews. It also
allows you to develop and maintain credibility and engage with groups and
individuals through personal messages.
This feature
combined with the contact button will also allow dealers to provide customer
support. Question and Complaints resolved without face to face interactions.
What more could buyers ask?
Marketing Strategies
Facebook
uses a fraction of the costs you would typically use through other advertising
channels. You can include a link to your more comprehensive website that
interested parties who already have an idea of what kinds of cars you’re
selling, can click on thus increasing your organic traffic.
Also,
through information that Facebook collects from its user profiles, you can
customize your ads to a specific target audience. For example, users that have
listed cars or specifically Jeeps in their interests can be the viewers who get
to see your ads so you won’t have to advertise to millions while only a quarter
of them are interested in cars.
Lastly,
using the location settings, your car dealership advertisements can be shown to
people who check-in near the area where you have your shop. It promotes
interest and visibility and also results in more visits to your shop.
How to create an excellent Automotive Facebook post.
Buyers don’t
want to feel like they’re being coerced to buy things. So when you create a post,
you need to be wise about selling without forcing your product on the buyers.
Here are some tips of what you need to include or exclude in a post.
/ Photos and
Videos should be your friends: they are your point of marketing. Investing in a
good camera or photographer is crucial if you are to survive in this digital
world. Poor photo lighting or quality will have your buyers questioning the
integrity of your products.
One example here car edits is if your car looks more attractive
in any advertisement then it will sale more.
/ Timing: If
your target audience is in a different time zone, you need to factor this in
before you post. Are they at work or are they sleeping? Will this be the first
post they see?
/ Keep your
posts simple: tease your audience. Let your buyers click for more information
or contact you. It will help wean out the un-interested parties.
/ Use
Facebook tools like tagging, hashtags to keep your posts more streamlined and
to help them reach a much more specific audience. And don’t forget to stay
current, use memes to lighten up your page too.
How to be Engaging on Facebook for Car Dealers.
• Do not
create a personal profile for our business. Make sure it’s an actual Facebook
business page. It produces a more professional tone for your dealership.
• Have a
profile picture. Ideally your logo or something that helps identifies your
brand.
• Have a fun
cover photo that attracts the right audience to your page. It should speak
about how the dealership is. It is also another advertisement section.
• Also, fill
out your about section with relevant information that may answer the most
common questions your visitors may have.
• You will
not communicate reliability if you don’t post as often or if your posts are
irrelevant. A serious dealer should have an editorial calendar that adjusts
their social media posts according to the seasons and optimum posting times.
• Another
great tool is the pinning tool. Pin some of your posts at the top of the page.
They may be cars that are in demand or those you’d like to promote.
• Create
more posts that show love to your customers like asking questions, create
polls, asking for likes and tagging their friends or something that pulls even
your fan’s followers and friends to your page.
Finally,
remember there are a lot of dealerships trying to get the same customers as
you. So you have to do your best and remain creative to remain one step ahead.
A great page always shares touching or emotionally awakening stories.
Add events
to your timeline if you have promotions or if you will have showings or
launching new lines. Remember to follow current trends and stay on topic while
appealing to almost all our diverse customer preferences.
Also, watch what your competition is doing, It
might give you better ideas. The goal is to make Facebook work for you. Did we
forget to mention some essential tips? Leave a comment and if you liked this
post, don’t forget to share. Someone needs it.
